In the hyper-competitive world of admissions, schools are seeking an edge by using tech solutions to engage prospective students one-on-one at scale


admissions-college"It was the best of times, it was the worst of times…." Dickens may have been writing about the French Revolution, but he could just as easily have been describing life in the admissions offices of the nation's colleges and universities. Stratospheric tuition rates, changing student demographics, the universal application, and a challenging employment picture have dramatically changed the expectations—and behavior—of prospective students.

While some colleges struggle to attract enough students...

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