[caption id="attachment_43747" align="alignleft" width="150" caption="Most colleges have social media teams of two or three people."][/caption]

Most college campuses don’t have one staff member toiling away on the social web, answering students’ burning questions and updating the school’s Facebook page. Some institutions have an entire team – seven people, sometimes more, managing the daily Facebook goings-on.

It depends on the size of a university and its commitment to consistent communication with prospective and current students and web-savvy alums, but social media staff varies widely from campus to campus, according to research released Nov....

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