Expert gives advice for the campus advancement leader in today’s era of unrealistic expectations.

We all like to say that our jobs are pressure cookers. I am quite certain that today’s higher education advancement leader and development leader speak the truth when they say it. Advancement work has never been for the faint of heart, but at least in the old days there were more long lunches involved.

The ratcheting of fundraising pressure in recent years has coincided with budget shortfalls and other financial challenges on campus. Most institutions will say that they don’t use advancement and development to fill budget holes,...

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