New university requirement would ask engineers to take creative training to meet evolving marketplace demands.

engineers-creativeAs creative director and product designer for Amazon Inc.’s Lab126 in Silicon Valley, Mike Bauerly daily is thankful he got two very different bachelor’s degrees from the University of Iowa — one in industrial engineering and one in studio art.

His wife, Kristi Bauerly, similarly received training in both engineering and art at UI before landing a gig as “human factors engineer” with Apple Inc. in the San Francisco Bay Area.

“We are right on this edge of design and engineering, of being able to combine both those things and figure out what makes products appealing and useful and desirable,” Mike Bauerly, 34, said.

(Next page: Why creative training is growing more necessary for today’s engineers)


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