New university requirement would ask engineers to take creative training to meet evolving marketplace demands.


engineers-creativeAs creative director and product designer for Amazon Inc.’s Lab126 in Silicon Valley, Mike Bauerly daily is thankful he got two very different bachelor’s degrees from the University of Iowa — one in industrial engineering and one in studio art.

His wife, Kristi Bauerly, similarly received training in both engineering and art at UI before landing a gig as “human factors engineer” with Apple Inc. in the San Francisco Bay Area.

“We are right on this edge of design...

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