Digital publishing should be part of a mobile marketing plan that leverages best practices and help inform business decisions.
Walk around any college campus today and, more than likely, you’ll see students heads down in their studies.
What’s different about today’s campuses compared to those just a few years ago is the number of students engaged with a mobile device.
Today’s college freshmen class, in particular, has been using smartphones or tablet devices for more than six years, according to a recent IDC study commissioned by Adobe.
So it’s natural that they would expect...