Digital publishing should be part of a mobile marketing plan that leverages best practices and help inform business decisions.

digital-publishing-educationWalk around any college campus today and, more than likely, you’ll see students heads down in their studies.

What’s different about today’s campuses compared to those just a few years ago is the number of students engaged with a mobile device.

Today’s college freshmen class, in particular, has been using smartphones or tablet devices for more than six years, according to a recent IDC study commissioned by Adobe.

So it’s natural that they would expect...

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