Communications director says knowing who to target, and with what tools and platforms, could help ease communication with minimal resources.

jared_padgettModern technology has provided a multitude of communications platforms in our increasingly digital world. While this has brought the world to our finger-tips, it has also created a challenge for an organization wanting to reach its audience: how can an institution compete with all the white noise and provide opportunities for meaningful interaction with its campus?

As colleges and universities face the ever-present threat of budget cuts, and enrollments fluctuate, the answer to...

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