Colleges can gain a competitive advantage and better leverage for lasting success

colleges-leverage-recruitmentFor college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital “pull marketing” like social media, interactive content marketing and search engine optimization are stimulating true engagement and increasing conversions.

Recognizing this, savvy college recruitment officers are finding new ways to transition their recruitment efforts to advanced digital marketing programs.

Here are four key emerging trends that college recruiters should keep in mind to implement...

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