Survey gives higher education insights that could affect future efforts to woo high school seniors


demographics-high-schoolMillennials who grew up as unwitting subjects of niche marketing and narrow-casting are taking the lessons they’ve learned since childhood to the college selection process.

A new national survey of college students presents some surprising results. For example, African-American males were less influenced by financial aid/scholarship awards than white females were. And Hispanic males were much more inclined to pick a school based on where a friend is going than Hispanic females were.

Students of color across the country...

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