When Jacob Lewis helped create the beta version of the web site Figment with Dana Goodyear, a staff writer at the New Yorker, Mr. Lewis envisioned it as a sort of literary Facebook for the teenage set.

 “I really went into it and thought, ‘We’ll be the social network for young-adult fiction,’ ” said Mr. Lewis, a former managing editor of The New Yorker. “But it became clear early on that people didn’t want a new Facebook.”

The young people on the site weren’t much interested in “friending” one another. What they did want, he said, “was to read and write and discover...

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.