[caption id="attachment_50132" align="alignleft" width="150"] A Facebook ad may have driven 280,000 Americans to the polls in 2010.[/caption]

A University of California (UC) San Diego researcher who helped prove well-placed Election Day Facebook ads could boost voter turnout said social media could be the most effective way to get Americans to the voting booth this November.

A UC San Diego research team on the day of the 2010 midterm elections posted a reminder to vote on the Facebook pages of 61 million Americans. The “Today is Election Day” banner ad linked to polling...

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