[caption id="attachment_48412" align="alignleft" width="150" caption="Some colleges have moved away from Klout-based social media strategies."][/caption]

As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy has been, please do us all a favor and resist the impulse—especially if the metric you’re going to choose is Klout.

It seems like a fine enough idea in theory: one score that ranks how successful you are at engaging with your audience across multiple platforms, but in practice it promises one...

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