[caption id="attachment_50149" align="alignleft" width="150"] Almost 8 in 10 people view another screen while watching TV.[/caption]

Prospective college students might not browse a school’s website exclusively on their smart phones, but that’s often where the browsing starts, making the site’s mobile friendliness paramount in higher education’s tug-of-war for new students.

Responsive web design (RWD) has proven a hot topic in educational technology circles over the past few years, and a study conducted by Google, “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” offers good news for colleges that have invested in RWD,...

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