[caption id="attachment_35913" align="alignleft" width="150" caption="Facebook has become a key to colleges' marketing campaigns."][/caption]

The past year saw higher-education leaders embrace social media more than ever before to engage current students, entice prospective ones, and encourage alumni to open their wallets. And while there are no hard, fast rules when it comes to social media use in academia, attendees of the annual EDUCAUSE conference in October were encouraged to keep experimenting with their tweeting, linking, and posting until they strike the right balance in terms of effectiveness.

Massive social media advertising...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eCampus News Today email newsletter