A new survey breaks down the ways that under-represented students go about their college search, as well as their communication and technology preferences.


EAB has released a survey breaking down the college search, timing and communications preferences of minority, first-generation and low-income students, while also offering tips to institutions on how to best recruit these demographics.

The report, “Communication Preferences: How to reach the next generation of college-bound students,” surveyed 8,515 college-bound high school juniors and seniors from across the nation in the summer of 2015. The online survey was conducted by the Royall & Company...

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About the Author:

Ronald Bethke