Survey highlights the ways that underrepresented students go about their college search, as well as their communication and technology preferences.


EAB has released a survey breaking down the college search, timing and communications preferences of minority, first-generation and low-income students, while also offering tips to institutions on how to best recruit these underrepresented students.

The report, “Communication Preferences: How to reach the next generation of college-bound students,” surveyed 8,515 college-bound high school juniors and seniors from across the nation in the summer of 2015. The online survey was conducted by the Royall & Company division of EAB,...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eCampus News Today email newsletter

About the Author:

Ronald Bethke