Sony Corp. is determined to recapture consumers’ attention with a smaller eBook reader that’s also $100 cheaper than Amazon’s Kindle, reports the Associated Press. On Aug. 5, Sony is expected to announce that it will release the Reader Pocket Edition by the end of August. Like the Kindle and Sony’s previous eBook readers, the Pocket Edition will come with an "electronic ink" display, which shows dark gray text on a lighter gray background. As the word "pocket" implies, its five-inch screen will be smaller than that on the Kindle and other Sony models. Unlike other Readers, the Pocket Edition won’t play digital music files, and it won’t have a slot for a memory card to supplement internal storage that can hold 350 books. It will retail for $199, a third off the price of the basic Kindle model and about $80 less than Sony’s PRS-505 reader, which will be discontinued. Color choices include blue, red, and silver. Steve Haber, president of Sony’s Digital Reading Business Division, expects the Pocket Edition’s price tag will lure new consumers who haven’t wanted to shell out for such a device thus far…

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