The consumer experience has changed drastically in just the last 10 years. Long gone are the days when customer service interactions happened face-to-face, as consumers increasingly prefer the convenience and automation of mobile experiences. This rise in on-demand services has created a new consumer who expects personalization: a timely experience catered to their unique preferences and interests.

Most of us appreciate how mobile has helped to facilitate this new instant gratification because we can remember a challenging customer experience. Students today never knew a world where paychecks were deposited at a specific bank location during specific hours, TV shows and movies...

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About the Author:

Chris Hopkinson is Chief Strategy Officer at DubLabs. As a DubLabs founding member with nearly 20 years of experience in emerging technology companies, Hopkinson is an expert in business development as well as student mobile technology usage and engagement strategies.