To introduce a cloud-based HR solution to faculty and staff, the University of Chicago developed a branding strategy straight out of "Mad Men" to facilitate change management.

mad-men-changeIn implementing any major tech initiative on campus today, the greatest challenges tend to revolve more around change management than technical issues. So, to help introduce its new cloud-based HR system recently, the University of Chicago borrowed a page from the "Mad Men" playbook, using a sophisticated branding strategy to win over faculty and staff.

The new system is a cloud-based HR solution from Workday that...

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