LinkedIn University Pages, since it was introduced in August 2013, has become a source of information for high school students deciding which schools to apply to and a marketing tool for colleges and universities.

Each University Page displays data about an institution that allows ties between universities and employers to become visible to prospective students. This LinkedIn data shows prospects where alumni from certain universities are hired after they graduate.


High schools are likely to utilize social media in their everyday lives, so LinkedIn allows universities the chance...

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