[caption id="attachment_34451" align="alignleft" width="150" caption="EDUCAUSE panelists encouraged attendees to search for social media staff on their own campus."]EDUCAUSE panelists encouraged attendees to search for social media staff on campus.[/caption]

Campus technology officials in charge of social media efforts have come to a consensus: There are no social media experts, so keep experimenting with your school’s tweeting, linking, and posting until you’ve struck the right balance.

Using social media to communicate with students in the online arenas they most prefer—Facebook and, to a lesser extent, Twitter—was a focal point at the annual EDUCAUSE...

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