The day long feared by fans of Google Reader has come: the service will shut down, the company said, CNET reports.

“We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites,” the company said. “While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.”

Google Reader lets users subscribe to and read feeds from all manner of publishers, in a format that resembles an e-mail in-box. Loved by information junkies, the nearly eight-year-old service was once among the most popular ways of tracking large numbers of news sites, blogs and other publishers. It was also an early experiment for Google in social networking, as the service’s sharing features inspired friendships and even marriages. Diehard fans of the service called themselves “sharebros,” as was detailed last year in a lengthy, definitive feature on Buzzfeed

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