Leaders discuss how the college bookstore is becoming a tech-enabled, data-rich cornerstone of campus life.

bookstore-college-online[Editor's Note: Our editorial picks include stories the editors believe either highlighted an important issue in 2015 and/or signaled the beginning of an escalating trend or issue for 2016.]

They still sell t-shirts for proud parents and coffee mugs with catchy slogans, but college bookstores are also going through a renaissance of sorts, using technology-supported measures to become an integral cornerstone of campus life.

It’s what Ed Schlichenmayer, deputy CEO of the National Association of College Stores

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