When it comes to buying and selling books on the iPad, we’re about to witness a strange dance between those who make or sell electronic books and those who read them, reports the New York Times. On April 3, when customers pick up their Apple iPads and want to purchase an eBook, they will have to decide which online bookstore they want to give their money to. From the start, no one bookstore will come with an advantage: No matter which bookstore application iPad owners choose, they will have to download it first. Even Apple’s iBookstore won’t come preloaded on the device. Some booksellers might try to attract customers with better pricing or compatibility with their existing e-libraries. With so many choices for consumers on the iPad, eBook sellers will face the challenge of creating new experiences and incentives to lure customers. And that’s going to be good for bookworms…

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About the Author:

Denny Carter

Dennis has covered higher education technology since April 2008, having interviewed some of the most recognized IT pros in U.S. colleges and universities. He is always updating eCampus News with the latest in pressing ed-tech issues, such as the growing i


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