[caption id="attachment_38839" align="alignleft" width="150" caption="UC Irvine recently upgraded its campus's digital signage."][/caption]

Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And the signs might just make students glance up from their smart phones.

The need for improved communications is driven by a consumer electronics industry that has created a generation bombarded with engaging messages all day, every day.

As a result, students tend to ignore messages that don’t meet their high standards for media and...

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