LeadiD and Ifficient’s tool allows for clearer picture of consumer intent

student-leadid-ifficientA new project aims to help institutions’ enrollment initiatives by leveraging data to sift out qualified, “highly-relevant” prospective student leads that are also safety-compliant.

The project is due to an expanded partnership between LeadiD and Ifficient—two big-name software companies that work in developing data-driven marketing strategies—that will help educators better recruit and retain students, say the companies.

“This type of technology can certainly help with the admissions process. It has capabilities that show us what the student is...

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