Using analytics can help find solutions to student data challenges; but some say data may go too far.
As college life becomes increasingly digital, universities are finding more ways to keep tabs on their students online and on campus.
Student ID cards can track students around campus. Computers can analyze students’ academic data and predict their future performance. For some, this starts to feel like “Big Brother” is watching, a college that would be at home in George Orwell’s 1984.
But analytics companies and administrators both say they’re using the data to help students...