A new survey shows that students expect highly individualized campus services—and those schools that deliver can reap great rewards.

Remember the old saw about the self-absorbed woman at a cocktail party? "Enough about me," she says. "So, how do you like my dress?" Get ready, higher education, because colleges and universities are increasingly populated by students with exactly the same mind-set when it comes to campus services and support. A new survey by Oracle of 300 C-level executives, including many at universities, revealed that today's consumers want service that is all about them personally.

Appropriately titled "Era I," the Oracle survey also...

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