College applicants are increasingly the subjects of Google searches and social media perusals in campus admissions departments, according to a national survey.

[caption id="attachment_56450" align="alignleft" width="150"]applicants Students are increasingly being negatively impacted by admissions office Google searches.[/caption]

The online investigatory practice has gained traction in campus admissions offices, but is far from a staple in higher education.

Using Google, Facebook, and other popular sites to research applicants' backgrounds has never been more commonplace, according to a national survey released Oct. 31 by Kaplan Test Prep.

Twenty-nine percent of admissions employees who responded to...

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