cut the price of its Kindle electronic reading device to $299 on July 8 in an effort to attract more users and make the gadget a mainstream hit, reports the Associated Press -- though the larger Kindle DX, which is geared toward education and lets students read electronic textbooks, still has its original price of $489. The new $299 price for the basic Kindle is $60 below the device’s cost since May 2008. The product originally debuted at $399 in 2007. Amazon spokeswoman Cinthia Portugal said the price cut is not just a short-term promotion. Amazon has not disclosed...

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