Using social media and data analytics could make for better alumni relations.

alumni-event-engagementEngagement leads to giving, and one of the best ways to engage alumni is through in-person events. Whether your school’s events are large or small, frequent or rare, there are some great ways to ensure that you are engaging with your alumni base.

1. Go digital with invites and promotion

It’s likely that you are already sending out email invitations, but you may not be making the most of them. Look into tools that can automate the processes of sending out initial...

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