[caption id="attachment_46388" align="alignleft" width="150" caption="Seventy percent of Brown students were already forwarding school eMails to their personal Gmail accounts."][/caption]

Gmail is unquestionably popular with college students, but IT staffers on some Google-friendly campuses have had to formulate carefully crafted public relations campaigns to get students to make the transition from their school’s legacy eMail system to their brand-new Google inboxes.

Students have been a driving force behind the widespread adoption of Google’s eMail system – the most popular outsourced eMail option among U.S. colleges and universities – so for students to delay...

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