New report reveals why it’s critical for colleges and universities to know these online learners
Any institution worth their salt knows that more and more students are turning to online education…but not for your mom’s ‘Online Intro to Tying 101.” Today’s students are as nuanced in their needs as the online and blended offerings institutions need to provide. And according to a new report, it’s only those higher-ed colleges and universities that can market to, and satisfy, these five groups that will thrive in the future.
The report, “The Five Faces of Online Education: What Students and Parents Want,” was conducted by the Boston Consulting Group (BCG) in an effort to better help higher-ed institutions understand their quickly evolving student body.
According to the report, online learning, once a niche educational medium, has become part of the mainstream: 34 percent of all higher-ed students (about 7 million) currently take at least one online course, with 3 million students learning primarily through online courses.…Read More