[Editor’s note: This story, originally published on May 10th of this year, was our #6 most popular story of the year. The countdown continues Monday with #5, so be sure to check back!]

Technology and data company Engagement Labs released its 2016 ranking of the top 50 U.S. colleges and universities on social media networks Facebook and Twitter.

As the higher education landscape becomes more competitive than ever, social media has become an increasingly important way for colleges and universities to gain an edge over one another. Social media is especially helpful for schools not only with regards to recruitment and retention, but...

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About the Author:

Ronald Bethke is the former assistant editor for eCampus News.