Poughkeepsie, NY – In a decade seeing a dramatic collective reassessment of the value and cost of
Higher Education—a field marked by slow adoption of new technologies—Poughkeepsie-based Higher
Ed Consultancy & Software firm Spectrum is working to bring their national collegiate clients into
collaboration to stabilize enrollment and grow admissions figures with a cutting-edge technological
approach. Spectrum will be hosting its first-ever EMP Summit on July 17 and 18, 2014 in the Poughkeepsie
Grand Hotel in Poughkeepsie, NY. This free two-day conference will feature informative strategy sessions on
higher education marketing platforms and CRMs, a behind-the-scenes look at Spectrum’s groundbreaking
EMP communications platform, and vast networking opportunities for college admissions professionals
across the country.

With higher education competition at an all-time high, schools utilizing integrated and personalized
recruitment strategies in parity with technological solutions are far-outpacing other small and large colleges
alike that continue to exercise outmoded outreach practices. Spectrum provides the most advanced
communications platform and consultancy in the higher ed market, partnering with national institutions
and local schools including Marist College and the Culinary Institute of America to develop dynamic,
personalized outreach solutions.

I’m very excited to have this amazing opportunity to host our clients from over 16 states in Spectrum’s
hometown of Poughkeepsie. As a growing leader in the higher education technology solutions, we are
proud to represent the Hudson Valley on the national stage, and look forward to showcasing our area
over a few summer days with this extraordinary collective of admissions professionals.
-Scott Mallen, President, Spectrum

Spectrum combines strategic higher education enrollment practices with cutting-edge CRM marketing
platform technology to create advanced admission programs. Our integrated communications approach
creates personalized, trackable, and fully automated cross-media campaigns that empower you to engage
prospective students, build informed relationships, and maximize enrollment yield to meet and surpass
your goals.

About the Author:

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