Salt Lake City, UT – December 16, 2012 - Datamark, the leader in data-driven driven enrollment marketing, has published its newest white paper, which highlights the massive opportunities presented by search marketing, along with expert advice for institutions exploring and using this channel. Readers will gain insight into the ways they can maximize the impact of paid search as part of an integrated marketing plan, as well as strategies to avoid overspending.

"Paid search is an extremely powerful and effective medium to connect with prospective students at their exact moment of intent - our data tells us that it is one...

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kristiemerson