It's Time for Higher Education to Recognize That Students Are Customers and to Treat Them With Care, Says TargetX CEO Brian Niles

CONSHOHOCKEN, Pa. -- Too many college officials still resist the notion that they are running a business and that their students are "customers" who deserve to be treated with more consideration. The result, says TargetX CEO Brian Wm. Niles, is further erosion of the public's view of the value of higher education.

"Colleges are notorious for putting themselves first and their customers second," he said. "One of TargetX's goals is to convince higher-ed leadership to focus more on customer service."


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