Datamark Increases Response Rates of Direct Mail and Digital Marketing Campaigns by as much as 200 Percent

August 28, 2013 – San Francisco, CA - KXEN, the leading provider of predictive analytics for business users, today announced that Datamark, the leader in data-driven enrollment marketing, has successfully deployed KXEN’s InfiniteInsight® to improve lead quality on direct mail and e-mail campaigns for leading universities. Student campaigns using predictive models built with KXEN on average see a 40 percent response rate increase, with some campaigns realizing an increase of up to 200 percent and millions of dollars in additional tuition revenue.

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