CONSHOHOCKEN, Pa. -- A cloud-based CRM from TargetX provided recruiters at the University of Nevada, Reno with a powerful tool for attracting prospective students to campus and cultivating the kind of relationship that convinces them to attend. As a result, the University has enrolled a freshman class of more than 3,000 for the first time in its history.

In addition, Nevada expanded the racial diversity of the incoming class, attracted students with the highest credentials ever, increased the percentage of students from outside the state, and increased the number of transfer students who enrolled for the Fall 2013 semester.

"This was the...

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About the Author:

Carletta