Free college tuition plan also moves to quicker tuition reimbursement model.

starbucks-collegeStarbucks soon may find itself almost as famous for college diplomas as it is for java.

The coffee giant has announced it is doubling its free college tuition plan for employees to cover a full four years of college instead of two. It also will offer employees faster tuition reimbursement–after every semester instead of after completing 21 class credits.

The program, in partnership with Arizona State University, offers all eligible full-time and part-time employees full tuition coverage for a four-year bachelor’s degree though ASU’s online degree program. Starbucks says it will invest up to $250 million or more to help at least 25,000 employees graduate by 2025.

(Next page: How many employees have enrolled in the program?)

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