Georgetown University has chosen Salesforce Sales Cloud and Community Cloud to power its new CRM strategy, Georgetown 360 (GU360).

GU360 is a new University-wide Constituent Relationship Management (CRM) strategy and solution, powered by Salesforce, designed to help Georgetown more effectively manage relationships and engage with key constituency groups, including prospective students, parents, faculty, staff, employers and alumni.

"There is no other single thing that we will do in the next 10 years that will more directly and significantly influence our ability to support the mission and ambition of the university than the Georgetown 360 project," said R. Bartley...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura