According to new data, Helix Education has found that its OPM model, used to attract and enroll post-traditional students, empowers colleges and universities to achieve a 40 percent greater application-to-start rate than the Eduventures-reported industry average of 16.7 percent.

These results are testament to Helix Education's focus on outreach to those students who are most likely to enroll, coupled with proactive and personalized communication throughout the enrollment and admissions process.

"The typical enrollment funnels we see across higher education tend to be too top heavy with students who are not ideally suited for a particular institution or program. Simply adding...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura