How to take the student portal from intranet to revenue generator.

university-web-portalColleges and universities are businesses, and like all successful companies, they need to present and maintain a positive brand image. Many universities have nurtured their “distinguished” brands for decades, but a budding trend among lesser known institutions to promote a stronger brand image has now exploded, leading to a dramatic increase in the number of institutions that are willing to invest significant time and money in brand management.

Why is this occurring now? Well-executed branding leads to increased retention rates, increased applications,...

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