Just days after announcing an expansion of a collaboration with Pearson to bring its adaptive learning technology to science, technology, engineering, and math (STEM) courses, Knewton has announced it is also expanding its reach to new parts of the globe.

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Knewton collects millions of data points to create models that can be broken down to help with learning.

Since 2008, Knewton’s technology has been fueling adaptive learning for millions of students, but it’s been primarily confined to North America.

Now, the company is partnering with Cambridge University Press to power the press’s English Language Teaching products, and opening an office in London to support adaptive learning in Europe, Africa, and the Middle East.

The press’s Learning Management System is used by 250,000 students, and it has a presence in more than 50 countries.

“This is really important technology that doesn’t just affect North American students,” said David Liu, Knewton’s chief operating officer. “Students in other countries want it, too. They need it.”

Liu said Knewton is also in discussions with publishers and countries in other parts of the world, including Australia and in Asia. He said he expects Knewton to be powering products in Brazil by the end of the year.

See Page 2 for details on why Knewton’s partnership with Cambridge University Press is so significant.


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