StudyBlue Unveils Free iPad App for Back to School


The iPad release enables seamless studying on StudyBlue across multiple platforms

MADISON, Wis. (Aug. 7, 2012) – As students and educators increasingly turn to Apple tablets for learning purposes, mobile study service StudyBlue announces the launch of its free iPad® app. According to Apple, 1.5 million iPads were used in schools and educational institutions last school year. The growing influence of tablet computing is evident in K-12 classrooms and college lecture halls, where there will be more iPads this fall than ever before.

Students can use the StudyBlue app to search, create and study flashcards and notes with their iPads. The free app leverages iPad’s multimedia features to create an efficient and effective studying experience for all students. Students can make and edit flashcards on their iPads using text, audio and images. The StudyBlue iPad app also enables students to re-study concepts they’ve not yet mastered, using Study Filters to personalize the process.

“StudyBlue is a must-have app for students in my classroom,” said Tammy Howell, teacher at Central York School District in Pennsylvania. “Since repetitions and reinforcement increase the familiarity and comfort of study material, this iPad app is the ideal learning tool that allows for an increase in student achievement.” And educators aren’t the only ones excited about the StudyBlue iPad app. Sam Marchant, a university student from England, commented, “The iPad app is a superb blend of new age technology and old school revision aid.”

The StudyBlue iPad app is the capstone of the company’s suite of mobile study tools, which includes native apps for iPhone® and Android™ devices. Demonstrated by user login data, mobile studying among high school and college students continues to gain momentum. Students are organizing their class material on computers and studying it through mobile phones and tablets, which explains why StudyBlue CEO Becky Splitt believes the new iPad app will be a big benefit for students and educators heading into the 2012-13 academic year.

“From computers to phones and now iPads, students can create and study their material anytime, anywhere,” said Splitt. “This consistent studying experience enables students to turn normally unproductive time, such as waiting for the bus, into study sessions to improve their comprehension and ultimately master course material.”

About StudyBlue
StudyBlue delivers the mobile study service that helps students learn the stuff their teachers teach, for free. StudyBlue provides a Digital Backpack for students to store, study, share, compare and ultimately master course material – working alone or together. Flashcards with images and audio, cloud storage for notes, personalized practice quizzes and crowdsourced study guides are among the tools offered. For more information, visit www.studyblue.com.

Media Contacts
• Jenny Bradley, StudyBlue, 608-441-1149, jenny@studyblue.com
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, emily@cblohm.com

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