Integrated solution provides continuing education programs an affordable way to maximize their marketing efforts and grow their business
Minneapolis, MN– Sept. 12, 2012 – Augusoft® announced today it has partnered with Genoo® to provide its online marketing tools through Lumens®, a cloud-based enrollment management system designed for the continuing education industry. The integrated solution from Augusoft and Genoo gives continuing education programs a set of online marketing tools that incorporate industry best practices from LERN®, the leading association in lifelong learning, to make it easier to maximize marketing efforts and grow their program.
By using the integrated Genoo solution in Lumens, continuing education programs are better able to capture website interest and track engagement levels among prospective students and corporate clients (customers). In addition, continuing education programs can also manage email campaigns, social media activity, Search Engine Optimization (SEO) and create automated lead nurturing campaigns with Genoo.
“The combination of Lumens with Genoo’s online marketing tools expands the interaction continuing education programs have with their customers exponentially,” said Kim Albee, founder and CEO of Genoo. “Not only will it allow continuing education programs to implement more effective marketing campaigns, the metrics will allow also allow continuing education program managers to continuously improve their marketing efforts with no additional headcount.”
To test the Genoo and Lumens integration, three schools participated in a pilot program using the Genoo online marketing tools with their Lumens software. The pilot participants also held weekly marketing strategy and tactics coaching calls with Genoo designed specifically around the marketing goals for each school. All pilot participants are continuing with their use of Genoo through Lumens.
“There are a lot of companies out there that offer email management services that give you some basic templates, manage your lists and provide clickthrough data,” said Ronald Weist, Director of Continuing Education & Enrichment Programming, Pierpont Community & Technical College (one of the pilot participants). “With Genoo, I’ve been able to go much deeper in our customer lead nurturing, as well as the metrics that we get back. The metrics, in particular, have just been so instrumental and valuable in allowing us to learn more about our students and our customers.”
“Genoo has positively impacted our class enrollments, as we saw significant improvement in many of our summer course offerings,” said Maggie McEvoy, Community School Coordinator at Minneapolis Community Education (another pilot participant). “With Genoo, we were able to send out more targeted emails advertising our summer programs. Several of these classes would have cancelled were it not for the email campaigns we were able to do with Genoo.”
“We are committed to providing our customers with a wide range of tools and options to grow their continuing education programs,” said Cem Erdem, CEO and President of Augusoft. “With the addition of Genoo, we now can offer lifelong learning programs an affordable way to automate their marketing efforts and provide the essential things needed to move the needle on their business growth goals.”
For more information about the Genoo and Lumens integrated solution, please visit http://www.augusoft.net/about/genoo.html
About Genoo, LLC
Genoo is an affordable yet full featured cloud-based marketing tool that enables organizations to automate their marketing efforts and better target communications with customers and prospects. Genoo was created specifically for small to midsize businesses and non-profit organizations. Visit www.genoo.com for more information.
Augusoft®, Inc. develops and maintains Lumens® – the first cloud-based (SaaS) enrollment management system designed for the continuing education industry. More than 2.9 million students have registered for continuing education classes using Lumens. Visit www.augusoft.net to see Lumens in action.
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Copyright (c) 2012 Augusoft, Inc. All rights reserved. Augusoft, the Lumens name and identifier are registered trademarks of Augusoft, Inc. Use of the terms “partner” and “partnership” does not imply a legal partnership between Augusoft and any other party. Various trademarks held by their respective owners.