New university initiative aims to improve research on data.

data-universityEvery time you swipe a credit card, someone somewhere records that. Every time you click on a website, it’s tabulated. Biomedical scientists today are capable of tracking intricate genetic behavior.

“Everyone has data,” said University of Iowa professor Nick Street. “That’s the reason ‘big data’ is such a buzzword.”

And everyone wants to use it — to improve marketing strategies, hiring practices, health care and basic decision-making in a wide swath of industries, said Street, executive officer of the UI Henry B. Tippie College of Business management sciences department.

“It’s really quite exciting,” he said. “I’ve been here 17 to 18 years, and this is the best time to be an applied computing person since I’ve been here.”

(Next page: A new initiative focused on studying data)

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