It’s not often that a university sets a fundraising goal in the billions. But in 2011, University of Southern California (USC) decided to do just that, and launched a multi-year campaign to raise $6 billion. At the time, this was the largest and most ambitious fundraising campaign in higher education.

Achieving that goal would be hard enough, but the University's legacy advancement platform made it even more daunting. It had dozens of siloed databases, gift processing wasn’t centralized and the turnaround time to process donor checks and gift receipts took weeks.

In order to reach its goal, USC realized it needed to...

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About the Author:

Pat McQueen is the General Manager of Higher Education at Salesforce.org. https://www.linkedin.com/in/patmcqueen