With the cost of a college education uppermost in the minds of students and their parents, the actual value of college, and even how you might begin to measure it, increasingly has come under scrutiny. If conventional thinking is that higher education represents a means to an end and a way to accelerate a student’s post-college earning potential, then that view is counter to new research conducted by our company, Barnes & Noble College, and Money.

Encompassing responses from more than 3,000 current college students, their parents, as well as parents of graduates, our “Value of College”

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