When institutions use student data, it’s usually internally and to overhaul or make adjustments to campus services year-to-year. Yet, thanks to a younger student body’s familiarity with customized communications based on personalized data, innovative institutions are trying to increase enrollment, boost retention and help place students on a career track with on-the-go data.

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Key Takeaways:

  • The University of Kentucky is tailoring on-the-go interactions with its students to increase re-enrollment and boost retention rates ASAP.
  • Marist College, a liberal arts college located in Poughkeepsie, New York, has created a portable, open source, predictive analytics model utilizing big data to address the degree completion crisis trending in higher education across America.
  • A new survey reveals that students expect institutions to use their personal data to deliver enhanced learning experiences.
  • Personalized chatbots now have the capability to become students’ assistants during their postsecondary experience.

(Next page: 3 ways students want colleges and universities to use their personalized data)

About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.


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