A single piece of data can reveal a lot. For example, whether colleges and universities are meeting their enrollment goals or comparing the number of merit based scholarships versus need based ones. But, there’s also a lot left out of those pictures, like how successful those students were in their classes or how long it took them to graduate – or if they did so at all.

While colleges and universities are eager to leverage institutional analytics, it is time for them to think bigger and broader. Doing so will open up a realm of possibilities not yet tapped, creating the...

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About the Author:

Jack Neill is vice president of Client Services at HelioCampus (formerly Senior Director of Analytics at UMUC).